Is fast-food giant McDonald's (MCD) desperate for traffic? Just a week ago the house that Ronald built reported disappointing same-store sales numbers -- a bad sign for a company whose earnings reliability is only matched by its consistency in delivering hot fries.A turnaround may not be in order just yet;  McDonald's is making a major gamble to attract new customers by giving away free wi-fi service in its US stores. Reported by the Wall Street Journal the initiative is aimed at transforming the average McDonald's from a mere fast-food joint into a "hang-out destination."Ugh! The offering of free wi-fi ...

Tagged as: Consistency, Earnings, Fast Food, Food Giant, Free Wi Fi, Fries, Initiative, Mcdonald, Mistake, Quot, Reliability, Sales Numbers, Traffic, Turnaround, Wall Street, Wall Street Journal